Project description
Works period: Dec 2021 - January 2023
At the start of work: ~ 1000 visits per month.
Currently: ~ 15000+ visits per month

The Vitamins online store faced the challenge of standing out in both local markets and the broader online sphere.

Strategies:
Technical and On-Page SEO Excellence:
To fortify our online vitamin shop's SEO foundation, I executed a meticulous technical and on-page SEO strategy. This included a comprehensive cleanup of metadata and title tags. Simultaneously, I optimized the formatting of web content, strategically incorporating H1s and H2s. All existing content received a facelift with relevant keyword targets, ensuring a logical and search-engine-friendly structure.

Optimized Load Time for Enhanced User Experience:
Streamlining website assets, I eliminated clunky elements to significantly reduce load time. This optimization not only prevented potential customer abandonment but also enhanced mobile responsiveness, catering to the evolving browsing habits of the audience.

Strategic Content Expansion with a Dedicated Blog and Recipes Section:
Taking a content-centric approach, I introduced a dedicated blog and recipes section, strategically centered around vitamins and supplements. This content-rich addition served a dual purpose—improving user experience and facilitating strategic keyword embedding. By consistently updating and optimizing this section, ensuring a visually appealing and user-friendly design, and incorporating interactive elements, I not only boosted user engagement but also signaled positively to search engines. The result was a notable improvement in rankings and a sustained online presence.

This holistic SEO strategy not only addressed technical intricacies and load time concerns but also leveraged content expansion for a multifaceted approach to improving the online vitamin shop's visibility, user experience, and search engine rankings.

Results:
- Increase organic traffic by 1500 %;
- A 923% increase in net organic keyword portfolio.
- A 294% increase in organic keywords, with many securing prominent positions in the top 1-3 search results.
- A notable 122% increase in Google Analytics goal completions.

P.S. As we can see in the organic graph, even after stopping working with me, organic traffic continues to grow steadily, thanks to the initially correct SEO setup.