Project description
SEO Enhancement for Luxury Real Estate Agency.

Works period: Aug 2023 - present
At the start of work: ~ 100 visits per month.
Currently: ~ 1500+ visits per month

Strategies:

Technical SEO Audit:
I conducted a comprehensive audit for a luxury real estate agency's new website launch. Unveiling and rectifying issues the audit aimed to optimize the site's appeal to search engine result pages (SERPs) for heightened online visibility.

Strategic Content Optimization:
By optimizing existing content with new, targeted key terms and introducing fresh, compelling content, the goal was not only to attract more website traffic but to specifically target qualified leads. This content-centric approach aimed to position the agency as an authoritative voice in luxury real estate.

Landing Page:
I embarked on a complete redesign and optimization of landing pages. Recognizing the pivotal role these pages play, I addressed design elements that hindered visitor engagement. A dynamic, engaging landing page coupled with a more efficient lead form resulted in an immediate surge in lead volume. The new design catapulted the lead generation process, achieving a remarkable x5 increase compared to the original landing page.

Results:
- Increase organic traffic by 1500 %;
- A 934% increase in net organic keyword portfolio.
- A 130% increase in organic keywords, with many securing prominent positions in the top 1-3 search results.
- A notable 80% increase in Google Analytics goal completions.