Project description
The Pilates online school.

Works period: Aug 2022 - present
At the start of work: ~ 0 visits per month.
Currently: ~ 1200+ visits per month

Pilates online school faced tough competition in the fitness education sector, needing better visibility locally and nationally.

Strategies:
Local SEO:
I created location-specific content and improved citation profiles to stand out in key local markets.

Competitive Analysis to Fill Keyword Gaps:
By analyzing competitors, I found low-competition keywords and used them strategically to boost client rankings.

Content Optimization:
I revamped existing content, focusing on keywords and user-friendly elements, and aligning it with search engine algorithms.

Results:
- Increase organic traffic by 1200 %;
- Achieved a 789% increase in the net organic keyword portfolio;
- Secured a significant 112% increase in organic keywords, now ranking in the top 1-3 positions;
- Experienced an 88% increase in Google Analytics goal completions, signaling improved user engagement and conversions.