ROI +1075% | CPL Reduce -96% | Google Ads for Food Supplement e-Store

Role
Google Ads Lead Generation Expert

Project goal
Reduce the cost of leads
Increase the return on investment via Google Ads.

Solution
Victor, the owner of «Secrets Of The Tribe» (later the owner of a network of 4 nutritional supplement sites), appealed for help back in 2018:

First of all, we analyzed the current situation.
Then, we made sure that the advertising campaign set up by the business owner was unprofitable, as it attracted customers at the cost of $118 per lead.

Therefore, we set up new advertising campaigns in Google Ads for Search and GDN for 400 search keywords and 400+ advertisements.
We used conversion search phrases that indicated an interest in the product type, properties, and components.
That is, we worked out direct and indirect demand.

Immediately after the advertising campaign launch, we received a qualitative increase in results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.
All this led to the fact that over time we abandoned the GDN and focused all their attention on Search advertising campaigns in Google Ads, but expanded them with branded, dynamic, and custom ads.

Later, we tested and advertised for new sub-directions of this business, so they were presented on the other company sites.

We’ve worked on Victor’s projects for more than four years, and here are the average statistics for the last 11 months:
― Advertising budget — $20564
― The number of attracted leads — 4556 pcs.
― Average cost per lead — is $4.51

Considering that, on average, one new lead brings in sales of $24.1, and about 30% of customers become regular and buy the company’s products four more times, we understand the actual LTV of a lead in the amount of $53.
Thus, by paying $4.51 for a new lead, the company ensures earnings of $53.
― ROI = 1075%

Business Owner Testimonial:
― Victor Gribtsov – Business with 10-99 Employees – 10/10 – Lead Generation for eCommerce:
〝I work in the USA. I was looking for a performer with experience and positive feedback. The choice fell on WestWebArt. I ordered the setup on Google ads. People are always online — you can ask them even the most stupid question. They will explain everything! I liked the humanity and efficiency.〞