CPL — $13 | Service Price — $55K | Google Ads for Surrogacy Services

Role
Google Ads Lead Generation Expert

Project goal
About the Project
SurrogateBaby is a company that provides reproductive services.
Promotion region — USA, EU.
Main Target
Lead Generation via Google Ads.

Solution
First of all, we analyzed the current market demands.
Therefore, we set up advertising campaigns in Google Ads for Search and GDN for 300 keywords and 300+ advertisements.
We used conversion search phrases that indicated an interest in the type of service and worked with indirect demand.

Immediately after the advertising campaign launch, we received significant results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.

We’ve worked on this project for more than three years, and here is the average for the last six months:
― Advertising budget — $7806
― The number of attracted leads — 609 pcs.
― Average cost per lead — is $12.93

p.s. Our initiative stopped the project on the 24th of February 2022 when Russia attacked Ukraine.