The challenge
For commercials in TikTok our goal was to increase downloads and purchases in mobile app.  We needed to develop creative ideas for commercials in digital. 

The solution
We came up with a series of New Year stories that told the user about the convenience of shopping through the app and motivated the user to download the app. 

The results
The campaign lasted two weeks in December (in Google Display Network). 
During this period were received 3939 installs, average price 18-19 UAH per install.