Key Achievements & Responsibilities:
• Designed and executed a full sales system as a fractional VP of Sales, including strategy refinement, sales playbooks, CRM setup (HubSpot, Pipedrive), pipeline automation, and team performance scaling.
• Built outreach and lead generation infrastructure: multi-channel campaigns on LinkedIn, email, and Upwork, with CRM-integrated dashboards to track responses and meetings.
• Implemented AI-powered lead generation and appointment-setting workflows, automating ICP research, contact enrichment, scoring, and validation.
• Fully managed appointment-setting pipelines, booking qualified meetings while enabling the team to focus on closing deals.
• Delivered measurable revenue growth by applying proven frameworks, hands-on execution, and continuous optimization of outreach and sales processes.

Skills Applied: Lead Generation · Appointment Setting · LinkedIn Marketing · Upwork · CRM Management · AI-Powered Research · Pipeline Automation · Sales Strategy · Copywriting · Marketing Consulting