CPL Reduce -77% | CPL — $23 | Google Ads for Flooring Services Company



Role
Google Ads Lead Generation Expert

Project goal
About the Project

Lkvflooring is a company that provides B2C Flooring Services.
Promotion region — Brisbane, Australia.

Main Target

Reduce the cost of leads
Increase the return on investment via Google Ads.

Solution
First of all, we analyzed the current situation.
Then, we made sure that the advertising campaign set up by the business owner was unprofitable, as it attracted customers at the cost of $98 per lead.

Therefore, we set up new advertising campaigns in Google Ads for Search and GDN for 300 keywords and 300+ advertisements.
We used conversion search phrases that indicated an interest in the type of service and worked with indirect demand.

Immediately after the advertising campaign launch, we received a qualitative increase in results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.
All this led to the fact that, over time, we abandoned the GDN and focused all their attention on Search advertising campaigns in Google Ads, expanding them with branded, dynamic, and custom ads.


Test period results:
— Leads received — 61 pcs.
— Average Cost per Lead — $23
— Reduce CPL -77%



Therefore, we consider the test period successfully completed — other results under NDA.