CPI — $0,4 | Mobile App Advertising Campaign on Google & Facebook Ads

Role
Digital Marketing Expert

Project goal

Advertising campaign for Mobile App in California, USA.

Main Goal

Increase the number of installs and active users for the new motorcycle social network.



Solution
We decide to perform ad campaigns on Google, Facebook and Instagram to have more information about the best promising ad formats.

Therefore, we set up advertising campaigns in Google Ads on Google Play, App Store, Google Search and GDN.
Also, the App was connected to Firebase to ensure we have correct data about events and campaign results.

The audience on Facebook and Instagram we divide into four types to have much more data for campaign improvements.
We’ve developed the following Audience Segments for further promotion:
1. Women 18+ live in California (USA). IOS users are fond of motorsport and want to find like-minded people for joint races or another pastime.
Interests: TransWorld Motocross, Fox Racing, Harley-Davidson, Types of motorcycles, Harley-Davidson FL, Sportbike, Kawasaki motorcycles, Custom motorcycle, Alpinestars, Freestyle Motocross, Motocross, Motorcycle Accessories, Motorcycle club, Harley Owners Group, Dainese, Motorcycles, Chopper (motorcycle), Motorcycle racing, American Chopper, Harley-Davidson Sportster, Touring motorcycle, Ducati, Motorcycle helmet, Motorcycle sport or Motorcycling.
And Must Also Match:
Interests: Motorcycles.
OS Versions: Min 11.0;
Included Devices: iPhones (all).
2. Men 18+ live in California (USA). IOS users are fond of motorsport and want to find like-minded people for joint races or another pastime.
Interests: TransWorld Motocross, Fox Racing, Harley-Davidson, Types of motorcycles, Harley-Davidson FL, Sportbike, Kawasaki motorcycles, Custom motorcycle, Alpinestars, Freestyle Motocross, Motocross, Motorcycle Accessories, Motorcycle club, Harley Owners Group, Dainese, Motorcycles, Chopper (motorcycle), Motorcycle racing, American Chopper, Harley-Davidson Sportster, Touring motorcycle, Ducati, Motorcycle helmet, Motorcycle sport or Motorcycling.
And Must Also Match:
Interests: Motorcycles.
OS Versions: Min 11.0;
Included Devices: iPhones (all).
3. Women 18+ live in California (USA). Android users are fond of motorsport and want to find like-minded people for joint races or other pastimes.
Interests: TransWorld Motocross, Fox Racing, Harley-Davidson, Types of motorcycles, Harley-Davidson FL, Sportbike, Kawasaki motorcycles, Custom motorcycle, Alpinestars, Freestyle Motocross, Motocross, Motorcycle Accessories, Motorcycle club, Harley Owners Group, Dainese, Motorcycles, Chopper (motorcycle), Motorcycle racing, American Chopper, Harley-Davidson Sportster, Touring motorcycle, Ducati, Motorcycle helmet, Motorcycle sport or Motorcycling.
And Must Also Match:
Interests: Motorcycles.
OS Versions: Min 6.0;
Included Devices: Android Smartphones (all).
4. Men 18+ live in California (USA). Android users are fond of motorsport and want to find like-minded people for joint races or other pastimes.
Interests: TransWorld Motocross, Fox Racing, Harley-Davidson, Types of motorcycles, Harley-Davidson FL, Sportbike, Kawasaki motorcycles, Custom motorcycle, Alpinestars, Freestyle Motocross, Motocross, Motorcycle Accessories, Motorcycle club, Harley Owners Group, Dainese, Motorcycles, Chopper (motorcycle), Motorcycle racing, American Chopper, Harley-Davidson Sportster, Touring motorcycle, Ducati, Motorcycle helmet, Motorcycle sport or Motorcycling.
And Must Also Match:
Interests: Motorcycles.
OS Versions: Min 6.0;
Included Devices: Android Smartphones (all).

Test period results:
― 1016 installations in 2 weeks
― Traffic conversion rate — up to 83%
― Average Cost Per Installation — from $0.40