UI Graphics, UX Design, Go-to-Market Strategy, Lean Startup, Startup
- The goal was to set up online operations in an MVP format & generate the first 50 leads.

- Discovery phase involved competitive analysis, brand strategy and MVP prototyping. The setup phase involved designing & developing the landing pages, preparing ad campaigns and setting up tracking. The activation phase included campaign launch, A/B testing, readjustments and reporting to the client.

- Discovery & Setup phases took 3 weeks. During the activation phase, which took 2 weeks, we were able to generate 74 leads. The launch took place in 3 major cities in Germany and the cost per lead averaged at €9. Perceiving the numbers as positive, the owner ordered full-stack platform development.