Business cards are traditionally the primary way that business people present their contact information to other business people and potential customers or clients. Even in the digital age business cards are thriving and in countries such as China and Japan the exchange of business cards is almost a ritual. Business cards provide a more tangible way to impart information about who you are and what you do, making them one of the most effective direct marketing tools. Having your business card ready to present to others when needed demonstrates a higher level of professionalism.