ROAS 1618% | CPL — $18 | Google Ads for Remote Team Building Services

Role
Google Ads Lead Generation Expert

Project goal
About the Project
Remote Team Buildings is a company that provides B2B Services.
Promotion region — USA, Canada.
Main Target
Lead Generation via Google Ads.

Solution
First of all, we analyzed the current market demands.
Therefore, we set up advertising campaigns in Google Ads for Search and GDN for 300 keywords and 300+ advertisements.
We used conversion search phrases that indicated an interest in the type of service and worked with indirect demand.

Immediately after the advertising campaign launch, we received significant results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.

The average statistics per month:
― Advertising budget — $1953
― The number of attracted leads — 109 pcs.
― Average cost per lead — is $17.92

Min price is $290 per event for up to 10 guests.
Considering that by paying $17.92 for a new lead, the company ensures earnings of $290.
― ROAS = 1618%