1507% Organic Traffic Growth | On-Page SEO for Consulting Company

Role
Search Engines Optimization Expert

Project goal
About the Project
Mastcert LLC is a company that provides B2B certification services.
Promotion region — USA, Canada, UK, Australia.

Main Target
Google TOP-10 for conversion keywords.

Solution
Process
Work on search promotion began in June 2021 with the development of an internal optimization scheme:
― gathered semantic core for 200 keywords
― constructed the structure of the site
― created meta-tags
― developed technical tasks for copywriting with internal cross-linking.

Approximately two weeks after the start of work, the site was created, after which we:
― delivered a complex audit
― made a list of recommendations for internal optimization
― composed instructions for setting up CMS for correct ranking in Google
For the next two weeks, we were engaged in writing optimized articles for the site and implementing a site optimization scheme and technical settings.

Results in just four weeks from the moment the site was created:
― 30% of semantic core is in the TOP-10 Google and Bing
― 1507% organic traffic growth