CPL — $14,7 | Lead Generation for VIP Marriage Agency | Facebook Ads

Role
FB & IG Lead Generation Expert

Project goal
About the Project
DiamondsMatch is a marriage agency that provides services for high-individual net-worth men.
Promotion region — USA.
Main Goal
Collect potential customers’ contacts (name and cellphone number) through a lead form.

Solution
First of all, we analyzed the current situation.
Therefore, we’ve developed the following Audience Segments for further promotion:
1. Single businessmen
• Marital Status: Single or Unspecified.
• And further:
• Behavior: Small Business Owners, Business Page Administrators, or Facebook Page Administrators;
• Position: Business Owner;
• Industry: Business & Finance, Legal Services or Government Officials (worldwide).
2. Men 30+
• Interests: Marital status: Single or Not specified.
• And further:
• Interests: Falling in love, Love, Dating, Online dating, Single person, Blind date, Romantic love or Happiness;
• Income: Household Income: Top 10% of ZIP Codes (US) or Household Income: Top 5% of ZIP Codes (US).
• Exclude:
• Behavior: Small Business Owners, Business Page Administrators, or Facebook Page Administrators;
• Industry: Business & Finance, Government Officials (Worldwide) or Legal Services.
3. look-alike

Then we made 18 customized ads for different placements (Facebook Feed, Instagram, and Stories).
Later we maintained the campaign made A/B tests every two weeks — changing banners, target audiences and, texts, and others to improve conversion rate and reduce cost per lead.

Test period results:
— Adv Budget — $500
— Leads received — 34 pcs.
— Average Cost per Lead — $14,7

Therefore, we consider the test period successfully completed — other results under NDA.