ROAS +2000% | Lead Generation for Beauty Services in NY | Facebook Ads

Project goal
Eyelash extension beauty salon in New York, USA.
Main Goal
Collect potential customers’ contacts (name and cellphone number) through a lead form.

Solution
Process
We’ve developed the following Audience Segments for further promotion:
1. Women 18-50 work within a radius of 1.5 km from the salon. I am looking for an eyelash extension salon with excellent service near work.
Interests: Eyelash Extensions, Eyebrows or Permanent Makeup.
2. Women 25-50 live in New York. They are looking for an eyelash extension salon with excellent 24/7 service, where everything will be done efficiently and quickly.
Interests: Small Business, Entrepreneurship, SME, Business, Sole Proprietor, Joint Venture, CEO, CFO, Top Management or Executive Director.
Behaviour: Small business owners.
3. Women 18-24 live in New York. Although they are looking for a popular eyelash extension salon with constant promotions and discounts, they want high-quality eyelash extensions at an affordable price.
Interests: Student, Higher education, University, Higher education, Education, Teaching, Bachelor’s degree, Master’s degree, Undergraduate degree, International education, Undergraduate education or International students.
Level of education: Student.
4. Women 18-35 live in New York. They are looking for an eyelash extension salon with excellent service, where everything will be done efficiently and quickly.
Interests: American Top Model, Model (profession), Modeling Agency, Photoshoot, Fashion show, Supermodel, Fashion (magazine), New York Fashion Week, Spa or Beauty.
Employer: Modeling agency, Freelance model, Freelance model, Modeling or Promotional model.
Position: Photo model, Supermodel, Modeling or Promotional model.
5. Women 18-55 live in New York. Looking for a salon where you can quickly and quality eyelash extensions before the upcoming trip?
Interests: Interests: Travel, Tourism, Beaches, Resort, Summer vacation, Sea, Vacation, Spa, Beauty salons, Eyelash extensions, Eyebrow or Permanent makeup
Behaviour: Frequent travellers or Regular travellers abroad.
6. Women 18-55 who have a birthday live in New York. They are looking for an eyelash extension salon to be irresistible on their holiday.
Event from life: Birthday is coming soon.
Interests: Eyelash extensions, Beauty salons, Mascara or Eyelashes.

Then we made 24 customized ads for different placements (Facebook Feed, Instagram, and Stories).
Later we maintained the campaign made A/B tests every two weeks — changing banners, target audiences and, texts, and others to improve conversion rate and reduce cost per lead.

Test period results:
— Leads received — 40 pcs.
— Average Cost per Lead — $5.5
— ROAS +2000%

Therefore, we consider the test period successfully completed — other results under NDA.