About the Project

Company AB MEDIA USA stands out with its unique blend of Social Media Marketing, PR, Brand Management Ads, & Promotion Services, catering to the specific needs of businesses in Santa Clarita , Valencia, Canyon Country, Simi Valley, Granada Hills, and the Northridge region (near LA).

The main target was to gain new leads from business owners who were interested in the company’s services.

Solution

Due to business targets, we developed ad campaigns on Google Ads.

First of all - chose the right keywords for parsing:

- social media marketing
- lead generation
- search engine marketing
- search engine optimization
- smm
- web development
- sem
- digital marketing
- Website development
- seo
- web design
- social media management
- instagram marketing
- facebook marketing
- content marketing
- ui ux Design
- internet marketing
- online marketing

and collected over 9K words with traffic

Then, composed negative keywords and choose the most relevant 300 keywords for the Ad campaign launch.

Some of them:

The second step was configuring ad accounts, analytics, ad campaigns, etc.

Here are some examples of ads:

A) earch Results:

B) Google Display Network:

C) Retargeting:

Results

During the testing period, we’ve:

corrected budget on keywords, devices & regions
created video ad campaigns
added new target regions (Simi Valley, Chatsworth, Canoga Park, Reseda, Northridge, Granada Hills, Sylmar, San Fernando, Van Nuys, Encino, Panorama City, Sun Valley, North Hollywood, Sunland-Tujunga)
added new negative keywords
updated and tested new ads:

A) GDN

B) Retargeting:

As a result, we’ve tracked some conversions with the cost starting at $25,5 / conversion.

But the testing period wasn’t profitable for the company, and the main reason why it was the website.

The company’s website wasn’t optimized and built for lead generation.

Thus, we’ve created the Quiz on the Typeform platform https://7ml76mlpq6y.typeform.com/to/RgFWFBmM and used it instead of the company’s website.

That helps us significantly increase the lead generation effect with the same ad campaign configuration.

Eventually, the cost per lead decreased to below $20.