About the Project

Company AB MEDIA USA stands out with its unique blend of Social Media Marketing, PR, Brand Management Ads, & Promotion Services, specifically designed to meet the needs of businesses in Santa Clarita, Valencia, Canyon Country, Simi Valley, Granada Hills, and the Northridge region (near LA).

The main target was to gain new leads from business owners interested in the company’s services.

Solution

Taking into account the information specified in the questionnaires and the analysis of the niche and competitors, the following audience segments were developed:

1. Websites

Interests: Art & Graphic Design (website), Web design (websites), Web development (websites)

And must also match:

Behavior: Small business owners

Demographics: Restaurant Owner, Business decision maker titles and interests, Food and Restaurants, Healthcare

and Medical Services, Owner and CEO, Owner, Salon Owner

Exclude people who match:

Demographics: Social Media Manager; Market Development Manager; Assistant Marketing Manager; PHP Website

Developer

2. SMM

Interests: Brand management (marketing), Content marketing (marketing), Facebook (social media), YouTube

(streaming service), Ads (marketing), Instagram (social media), Social media (online media), Social media marketing

(marketing)

And must also match:

Behavior: Small business owners

Demographics: Restaurant Owner, Business decision maker titles and interests, Food and Restaurants, Healthcare

and Medical Services, Owner and CEO, Arts, Entertainment, Sports and Media, Owner, Salon owner

Exclude people who match:

Demographics: Social Media Manager; Market Development Manager; Assistant Marketing Manager; PHP Website

Developer

3. Digital Marketing

Interests: Advertising agency (marketing), Marketing strategy (marketing), Digital marketing (marketing), Email

marketing (marketing), Search engine optimization (software), Marketing (business & finance)

And must also match:

Behavior: Small business owners

Demographics: Restaurant Owner, Business decision maker titles and interests, Food and Restaurants, Healthcare

and Medical Services, Owner and CEO, Esthetician/Owner, Owner, Salon Owner

Exclude people who match:

Demographics: Social Media Manager; Market Development Manager; Assistant Marketing Manager; PHP

Website Developer

Then, we developed ads with the following creatives and ad descriptions:

1 - Segment Websites:

Are you a business owner looking for someone to make a profitable website?

Our digital agency offers high-quality web development services for restaurants, hospitals, salons, and other local businesses

We provide services such as

- Website Development
- eCommerce Development
- Responsive Design
- Support & Maintenance

Leave your contact details, and our specialist will contact you and answer all your questions.

2 - SMM

Do you want to increase your local business's customer base through social media, but you're not sure where to start?

Our digital marketing team helps local businesses to:

- Create and develop your brand & positioning
- Reach more potential customers and interact with them
- Develop new social media strategies and campaigns
- Manage a budget to be spent on promoting social media posts

Leave your contact details, and we will help you choose the optimal solution for promoting your business.

3 - Digital Marketing

Do you want to expand your sales channels, reach a wider audience, and increase profits? We help you take your local business to a new level.

Our services:

- Brand Management
- PR & Social Media
- Ads & Promotion
- Video Production
- Website Development & Design
- Graphic Design
- Mobile Apps

Results

The result didn’t take much time, and we successfully generated leads starting at $15 per lead.