Achievements:

• Organized Press Event of a new product launch with 1 million PR reach

• Organized Charity race, which collected 290K UAH

• Optimized digital flights — 97% TA coverage with less CPC

• Increased PR reach by 5 million (# 1 SOV on beauty market) in a year

• Leading YouTube Reality Show's production, which received 10 millions views in a year

• Organized BTL within a week, which gathered 14K contacts

Responsibilities:

· Development, control, implementation of PR and media annual budget and strategy

· Advertising: Media planning and monitoring of implementation on TV, press, radio, OOH and through the Internet;

· Creation and adaptation of advertising materials: banners for Digital Ads, OOH, videos for TV and Digital Ads (brief and control of production agency)

· Product PR: collaboration with bloggers, opinion leaders, special projects in media and so on.

· Preparing of press-releases, press-packs and articles

· Coordination of alliances with celebrities

· Organization and coordination of press-events and BTLs