Key Achievements:
• Launched and scaled lead generation and sales processes, driving new client acquisition and generating measurable revenue for a startup game development company.
• Implemented automated outreach and follow-up systems to compensate for a small team, improving efficiency and consistency of lead nurturing.
• Focused on Upwork and LinkedIn as primary acquisition channels, optimizing targeting to minimize costs while maximizing ROI.
• Successfully returned investments into lead generation campaigns while expanding the client base and securing repeat business.
• Contributed to strategic pre-sales and business development, structuring processes for sustainable growth in a startup environment.
Skills Applied: Lead Generation · B2B Sales · Upwork · LinkedIn Marketing · Social Media Outreach · Sales Automation · Cold Calling · Startup Growth · Business Development · Strategic Planning · Marketing Strategy
