The concept of brand identity for Institute of Cognitive Modeling.

ICM is a social technology research and development company that provides social communications services.
The brand speaks openly about the problems of society, suggests ways to solve them, and even in difficult situations fosters a positive attitude in society.

Who among us in the modern world does not use emoji? Now it's one of the most popular ways to communicate. This is what formed the basis of the concept of variable logo for the brand ICM, because their main task is clear and memorable communication with the young and modern generation.