Empirerender.com specializes in 3D furniture and architectural rendering, providing comprehensive 3D visualization services. Their main markets for interior and exterior rendering are the United Kingdom, USA, Canada, Hong Kong, and Australia. For furniture and product rendering, their primary markets are the USA and Canada, with secondary markets in Denmark and Sweden. Empire Render distinguishes itself by offering photorealistic quality and sufficient rendering capacity to handle larger projects, a capability that often surpasses individual freelancers or smaller studios. The company is explicitly not a render farm, which typically provides supercomputers for rendering heavy models and animations, and also does not provide "online" or "cloud" rendering services.

 

The project aimed to enhance the website's SEO performance, with key objectives including increasing organic traffic, improving search engine rankings for relevant keywords, and optimizing overall site content and technical aspects.

 
Stages of Work
 

The SEO project involved a comprehensive approach, encompassing technical, commercial, and content audits, alongside strategic internal optimization and link-building efforts.

Audit and Problem Resolution
A complex SEO audit was performed, including analysis of content uniqueness, external links, and commercial factors.

 

Key problems identified and recommendations implemented:

Content & On-Site Optimization:
Content uniqueness: It was recommended to write new articles to enhance content uniqueness and improve landing page relevance to semantic core phrases. A total of 28.2K characters for articles were planned.




Meta-Tags & Structure: Updates to Meta-Tags (Title, Meta-Keywords, Meta-Description, H1) were recommended across relevant pages and the site's structure. The site structure itself underwent renewal.




Navigation & Footer: The audit advised adding "bread crumbs" to all pages and updating the phrase "Home" in breadcrumbs to "Empire Render". The footer phrase was to be updated to "Empire Render © 2013 - 2022".
Redirects: Implementation of 301 redirects via .htaccess 
Image Optimization: Setting Alt and Title tags for images on important pages based on image intent (image + phrases like “photo/image/example”) was a key recommendation.
Tag Usage: The number of H1-H6 tags was to be reduced to no more than 1-6 times per page on important pages.




Canonical Tags: Setting 
Robots.txt: The robots.txt file was updated.
Content Display: The "read more" button was to be removed, and the full text displayed on pages.
URL Structure: SEF (Search Engine Friendly) URLs were to be changed for portfolio pages to align with service subcategories, ensuring 301 redirects from old URLs to new ones (e.g., https://empirerender.com/portfolio/product-rendering/ to https://empirerender.com/services/product-and-furniture-rendering/).
Internal Linking (Cross-page linking): This was a crucial recommendation for new articles, where keywords highlighted by color within the text were to be linked to relevant pages from the semantic core.
Commercial Factors Audit:
Recommendations included adding phone numbers and specifying messengers (WhatsApp, Facebook) for quick consultations, and displaying the phone number in the site's header.




Micro-markup of "breadcrumbs", "contact information", and service pages according to Schema.org standard was advised.
Adding photos of the company office and building exterior, as well as photos, names, and information about client managers and employees, was also recommended.
Technical Audit:

Improving page speed for mobile devices was a key technical recommendation.




Semantic Core and Clustering
 

A comprehensive semantic core was compiled as part of the audit. This involved extensive keyword research, with detailed lists for various pages, indicating a clear clustering strategy based on service categories and user intent-. The site's structure was also renewed to align with this semantic clustering.

Examples of page-specific keyword clustering (with search volumes) for optimization include:

Home Page: "3d rendering" (33100), "3d rendering services" (5400), "3d visualization" (14800).
Interior Rendering: "3d interior rendering" (1300), "interior rendering" (4400), "3d render interior design" (1300).
Product and Furniture Rendering: "furniture rendering" (720), "product rendering" (2900), "3d furniture rendering" (210).
UK Location Pages: "3d rendering uk" (880), "rendering london" (90), "3d rendering manchester" (10).


The implementation plan also included optimizing Titles, H1 tags, and descriptions for each identified page, further solidifying the keyword clustering. 

 

Implementation

The implementation phase focused on executing the recommendations from the audit and semantic core development:

Pages Optimized: A wide range of pages across the site's renewed structure were targeted for optimization, including Home, Services, Interior Rendering (Apartment, Gym and Hotel, Cafe, Bar and Restaurant, Store), Exterior Rendering (House, Commercial Building), Aerial Rendering, Product and Furniture Rendering (Kitchen, Sofa and Chair, 360 Product Viewer), Virtual Reality, 3D Floor Plan, 3D Video, Photomontage, About Us, and location-specific pages (UK, USA, Canada)-. Additionally, content pages such as "How to Render 3D Floor Plan," "How to Make Virtual Tour of House," "How to Make 3D Interior Design," and "How to Make Photorealistic Renders" were included in the optimization plan.
Meta-Tags & H1s: Detailed Title, H1, and Meta-Description templates were created for each page, incorporating target keywords from the semantic core-.

Example Title: "3D Rendering and Visualization Services Company - Website Empire Render".
Example H1: "3D Rendering Services Are You Searching This-Page-Tittle? Our Mission is to Provide High-Quality 3D Rendering Services. We Create Visualizations that Bring Your Projects to Life Right Before Your Eyes".


Texts & Internal Linking: New articles were planned (totaling 28.2K characters) to boost content uniqueness. Crucially, internal linking was designed where keywords highlighted in color within articles were to be linked to relevant semantic core pages. This systematic approach aimed to improve crawlability and distribute link equity.


Linkbuilding
The link-building strategy aimed to enhance the site's authority and visibility through the acquisition of high-quality backlinks.

Link Acquisition (January 21, 2023 – February 21, 2023):

One inbound link was acquired from https://ipsnews.net/business/2023/02/09/3d-visualization-company-empire-render-invites-you-to-evaluate-the-quality-of-services-personally/ through guest posting (prposting).
Donor Quality: ipsnews.net is a high-quality donor with Ahrefs DR 81, Moz.com DA 80, Ahref Traffic 149,550, SEMrush Traffic 98, and Google Index 106,000. The anchor text used for this link was descriptive and relevant to the company's services.
Cost of acquired link: $143.


 
Results
The SEO efforts have led to notable improvements in organic traffic and specific keyword rankings across various search engines and regions.
Traffic Growth
Organic traffic demonstrated a significant upward trend when comparing data from 2022 to 2023 for the same periods.



Period
Traffic 2022
Traffic 2023
Increase


January
494
905
+411


February
245
898
+653


March
264
635
+371



 
Search Engine Ranking and Visibility
Keyword rankings presented a mixed but generally positive dynamic. While some keywords saw decreases, many others experienced significant improvements, particularly within the TOP-10 or TOP-30 range across Google UK, Google US, Bing UK, and Bing US.

Key Ranking Improvements (Google UK, 03.31.2023):



3d interior design services
2


interior rendering services
4


3d floor plan service
4


furniture rendering company
4


furniture rendering services
5


furniture render
5


photomontage rendering
5


drone rendering
6


3d floor plan company
6


3d rendering manchester
6


how to make photorealistic renders
6


interior rendering company
7


3d rendering company near me
7


3d rendering prices uk
7


3d interior design company
8


furniture rendering
8


3d exterior rendering services
8


3d furniture rendering
8


interior 3d rendering services
8


3d interior rendering company
9


3d exterior rendering company
9


real estate rendering
9


3d visualisation prices uk
9


3d rendering near me
9


3d render website
9


exterior visualization company
10


3d rendering in canada
10


3d render provider
10


cheap 3d floor plan
10



 

Key Ranking Improvements (Google USA, 03.31.2023):



photomontage rendering
3


furniture rendering company
4


3d rendering manchester
4


furniture render
5


interior rendering services
6


3d interior design services
6


furniture rendering services
6


3d visualisation prices uk
6


interior rendering company
6


external rendering company
6


render company near me
6


3d rendering prices uk
6


3d interior design company
7


exterior rendering company
7


3d render london
7


property rendering costs
7


3d interior rendering company
8


3d rendering uk
8


how to make photorealistic renders
8


furniture rendering
9


drone rendering
9


3d rendering london
10


3d rendering company uk
10


interior 3d rendering services
10


interior visualization company
10


home rendering costs
10



 

 

Due to the work mentioned above, organic search engine traffic increased several times over the last few months - details.