ROAS 1500% | CPL — $15 | Google Ads for VIP PhotoShooting Services

Role
Google Ads Lead Generation Expert

Project goal
About the Project
SantoriniDress is a company that provides photo shooting services in Italy, Greece, UAE, and Mexico.
Their clients live in the USA, Canada, the UK, Australia, and Japan.
Main Target
Lead Generation via Google Ads.

Solution
First of all, we analyzed the current market situation.
Therefore, we set up advertising campaigns in Google Ads for Search and GDN for 300 keywords and 300+ advertisements.
We used conversion search phrases that indicated an interest in the type of service and worked with indirect demand.

Immediately after the advertising campaign launch, we received significant results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.

The average statistics per month:
― Advertising budget — $4271
― The number of attracted leads — 285 pcs.
― Average cost per lead — is $15

Min price is $450 per photosession.
The average conversion from lead to cash — is 50%.
So, the cost per client is — 30$.
It means, that ROAS at least = 1500%