Grusha.ua is part of a large-scale project. History of development and formation.
The main goal of the company is to revive the Ukrainian producer and reduce the time from production to sale to provide Ukrainian buyers with fresh coffee, as well as reduce the cost of products for the final consumer by providing a shorter logistics chain.
It was decided to completely remove the pear from the logo, since it does not characterize what the company specializes in. Thus, it misleads the buyer. The main task was to show coffee beans - the main product. It was also logical to adopt the main color - black, the color of coffee.