IRYNA ZUB

Copywriter, Creative Writer

Age:28 years

City:Sumy

You are a talented entrepreneur with a clear vision of how your business should move forward.
Are you a visionary with a totally new approach.
Are you a go-getter carving your own way.
And you know that engaging web content is all the part of the game.
I adore your ambitious nature. I think that great minds like yours make the world a better place. And I would like to help you become a game-changer in your industry.
I will turn your website into a money-making machine that will attract buyers with valuable and customer-oriented content. With 8+ years in copywriting, I’m skilled at creating stories that help hit your business target.

Let’s see what I can do for you:
✔ Blog articles
Did you know that 131% of website visitors are more likely to buy from you when they read an article from your brand? Why not turn it into an opportunity? I will write SEO-oriented articles that would drive traffic to your website and convert visitors into customers.

✔ Web content
Your website is the face of your business. Your home page, about us, services, or other pages communicate with your customers on your behalf. Let it be a sincere conversation. No one likes to be sold to. I write persuasive web content that sells without off-putting sales-speech.

✔ Sales copy
You expect product descriptions to generate sales. And that’s exactly what they are meant for. I craft persuasive sales copy that win your consumers’ hearts. What’s my secret? Let me write the sales copy for you and you’ll see it.

✔ Text for sliders
A slider with a powerful call to action is your secret weapon. It can dramatically increase the conversion rates and promote your products or
content. Do you need a captivating message for your slideshow? Let me help you.

I am fluent in English, Russian, and Ukrainian. The language barrier will not ruin your business. Get the content your customers need and understand.

Work experience

Copywriter, Content Writer

from 06.2020 to now (1 month)
Sellerskills, Sumy (eCommerce)

• Crafting copy for landing pages and blog.
• Topics: eCommerce (selling on marketplaces like Amazon, eBay, Shopify, Walmart).

Copywriter

from 10.2019 to now (9 months)
PRONKO, Суми (IT)

• Creating copy for landing pages and the rest of the web content
• Designing content strategy and writing articles for their blog
• Crafting copy for their customers
• Topics: IT industry

Copywriter

from 10.2019 to now (9 months)
ДМРА ТОВ, Суми (Education)

• Writing content for websites and blogs.
• Topics: education, business, ebikes.

Project Manager

from 11.2018 to now (1 year 8 months)
FORDOGTRAINERS, Суми (Marketing)

• Managing a team of 11 copywriters (recruiting, providing guidance, instruction, direction, assigning tasks).
• Managing multiple projects simultaneously:
• WEBSITE OPTIMIZATION: Initiated and successfully improved several websites including product pages (both design and sales copy), category filters, etc. As the result, sales increased by 30-40%.
• AMAZON: Improving existing listings in accordance with new Amazon recommendations and uploading new listings. Sales increased by 15%. Have great experience of working both with FBM (Fulfilled by Merchant) and FBA (Fulfilled by Amazon).
• LAUNCHING WEBSITES FOR OTHER COMPANIES: Planning, arranging the working process of the copywriters' team when uploading new sales copy to the customers' websites.

Customer Support Manager

from 01.2018 to now (2 years 6 months)
FORDOGTRAINERS, Суми (Marketing)

• Handling customers’ requests via emails.
• Providing support to the VIP customers via emails and over the phone.
• Organizing, providing guidance to other Support Managers.

Technical Writer

from 07.2016 to 04.2017 (9 months)
NETCRACKER TECHNOLOGY, Суми (IT)

• Translating articles, training courses, legal documents between Russian, Ukrainian and English.
• Creating the database of templates.

Copywriter, SMM Manager

from 03.2013 to 11.2017 (4 years 8 months)
FORDOGTRAINERS, Суми (Marketing)

• Writing sales copy of products (dog gear) and uploading them to the website using html code.
• Writing articles, skyscrapers, ads, slogans, titles etc.
• Increasing company online presence on Instagram, planning content, corresponding with customers.

Education

SUMY STATE PEDAGOGICAL UNIVERSITY NAMED AFTER ANTON MAKARENKO

Master of English Philology and Foreign Literature, Суми
Higher, from 09.2011 to 06.2016 (4 years 9 months)

Studying English, German and Foreign Literature.

Thesis «Lexico-semantic and Functionally-pragmatic Features of Politically Correct Units in English Newspaper Discourse»

Professional and other skills

• I'm fluent in English(both written and spoken). Ukrainian and Russian are my native languages.
• Since I'm a freelance copywriter, I have mastered the skills of self-organization and communication with clients.
• I'm an active and non-stop learner (marketing, self-development, tech industry, and copywriting are my favorite fields).
• I have an Instagram blog on copywriting, so I know how to compose texts optimized for this platform.
• The basic knowledge of html allows me to upload product descriptions, articles on the website on my own.

Language proficiencies

English ─ fluent

German ─ average

Ukrainian ─ fluent

Russian ─ fluent

Words are power. Make the most of them with crushing content.
And I will give you my helping hand to set them to work.
I will be pleased to discuss your future project.

Meanwhile, you are welcome to check my portfolio via the link:
http://irina-zub-portfolio.tilda.ws/