Evelyn Marlowe — Premium Brand Identity

This project was created as a commissioned work for a client who requested a refined, timeless, and modern brand identity.
My role was to develop a full visual system that reflects her personality and values, while keeping the design aligned with contemporary trends in premium branding.

? My Responsibilities

Concept development & storytelling

Creation of a brand essence and core values

Definition of the visual language: geometry, palette, and symbols

Design of practical applications: business card, poster, social media layouts


? Why It’s Relevant Today

The project follows current design trends, combining:

Minimalism with strong accents (clean space and bold elements)

Premium color palette (powder pink, emerald, burgundy, gold)

Geometric composition (circles, triangles, squares, rhombuses in dynamic layouts)

Symbolism & narrative design (key, flower, bow, lipstick as brand metaphors)

Modern classic typography (elegant serif with timeless aesthetics)


By merging premium design language with personal symbolism, the identity feels both exclusive and unique, moving away from template-based solutions.

✨ Concept & Design by D. Miller