1. Brand Concept
Sweet Skin Lab is a fictional premium gourmand body care brand. The campaign focuses
on sensual textures, creamy transformations, and emotional self-care moments designed
for social media impact.
2. Video Transformation Concept
Visual metaphor: creamy dessert textures transform into a luxurious shower gel bottle.
This highlights softness, indulgence, and skin pleasure.
3. Social Media Format
Formats: Instagram Reels, TikTok
Aspect ratio: 9:16
Duration: 5–7 seconds